Introducing VoxPops
As part of my role at Alpha International, I made the strategical decision to introduce regular VoxPops as part of our social content to increase reach, engagement and following. I knew these would be beneficial to our content as it integrates more authentic, relatable content by engaging the public opinion on topics relevant to our target audience.
Vision & Execution
Acting as project manager, I wanted to execute this new strand of social content efficiently, effectively and within budget. I utilised my set budget to find an experienced freelance videographer and strong hosts who I knew would help me bring this vision to life. I made the decision to edit this strain of short-form content myself to save on budget.
Once we had a strong team, logistics, call times, locations, equipment and consent forms collated, we set to capture public opinions around life and faith on the streets of London.
Viral Reels
The strategy shift and introduction of Vox Pops paid off as I’d hoped, resulting in several of our reels going viral on Instagram, and a surge of increase across all our KPIs on all platforms.
The Results
With this new strain of consistent short-form video content, our analytics showed immediate surge in increase across all platforms, particularly on Instagram. Here’s some analytics snapshots from the few months after we introduced VoxPops:
August Analytics
Total Reach: 182,541
(1705% increase)
173,000 of this reach were non-followers
(4093% increase)
Engagement Rate: 88%
September Analytics
Total Reach: 240,000
(41% increase from August)
226,000 of this reach were non-followers
(40.3% increase)
Engagement Rate: 207% (148% increase from August)
Our following also increased a total of 1,192 across this 2 month period: 287 new followers in August and 905 new followers in September alone.
More Content
If you’d like to see more VoxPop Reels, you can head to my Content Creation page to view these, along with other content I’ve captured and produced, or head to the @alphacourse Instagram page below: