The Client
The Centre aims to develop a rich seam of interdisciplinary research at the intersection of conflict, emotion, and social justice. From worldwide outreach projects to award-nominated short films, the centre combines expertise in Journalism, Media, and the broader social sciences.
The Brief
To create a rebrand & social media strategy for the Department of Communication & Journalism at Bournemouth University. The client account assigned to me was ‘The Centre for the Study of Conflict, Emotion and Social Justice’.
The Brand.
When strategising the most affective ways to engage with the target audience, I first wanted to come up with a highly recognisable and appropriate aesthetic for the brand.
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Original Image
This was the original image on the client’s existing website. The client wanted to ensure this was kept and used as inspiration for the rebrand.
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Colour Palette
The colours are directly inspired from the eye-catching image on the client’s website, with bright, nature tones,
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The Concept
With the brand having strong political and ethical roots, but still touching on highly sensitive topics, I kept a balance between clean & professional, and light and authentic. Inspired by the original image, I used circular shapes and soft tones with the logo holding storybook-like visuals.
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The Font
For the brand’s font, I used variations Montserrat, simple and clean. It holds a professional touch whilst remaining soft and accessible to match the light nature tones.
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The Final Logo
Combining the palette, font and shapes, the logo came to life. I wanted to use circular shapes to represent the idea of world issues. I also played on the idea of a birdseye view representing heads coming together, and the idea of unity. The client loved and accepted the logo.
Client Presentation.
This was the final presentation to the client. I created this using a combination of Keynote and InShot to bring together a clean presentation with a clear voiceover and backing music. The client loved the strategy and employed me as their communications officer which included website work and social media management.
Social Engagement
Storytelling
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Educational
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Community
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Storytelling | Educational | Community |
Storytelling
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Educational
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Community
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Storytelling | Educational | Community |
Storytelling is an important pillar for the content, and is the main inspiration for the branding. The vision is to share stories of those who need to be heard by "sharing stories that matter", much like the centre’s existing projects.
Educational based content allows the research team to elaborate their knowledge in an informative yet relatable tone, whilst utilising visuals to make the content more accessible.
Community based content creates opportunity for followers to voice their opinions, learnings, and what they’d like more of. Livestreams would enable discussions relating to social issues aiming to inspire audiences, creating a space for support and positivity.
Campaigns.
“So, what?”
In aim to educate the audience on the centre’s research topics, a series of "So, what?" posts will be used. This content will be primarily shared on Instagram, as carousel posts to inform in a bullet point format so the target audience can better understand the topics discussed in the content. This also creates sharable content and encourages audiences to utilise the ‘save’ tool.
“SPEAK UP” Series
This series will consist of 8 Instagram livestreams across 3 months. Researchers would discuss their subject of expertise and share their most inspirational moments relating to Conflict, Emotion or Social Justice.
Inspired by quote from Martin Luther King, Jr “Our lives begin to end the day we become silent about things that matter”, this campaign will inspire awareness and knowledge & encourage people to SPEAK UP for things that matter.
Immersive Exhibition
This campaign will surround the idea of a pop-up exhibition held at Bournemouth University and will be promoted around the local area and on social media feeds. It will showcase all the short animations & documentaries created by our research group - which you can find on the centre’s website below.
It will be an immersive experience for audiences, with each short film projected in a secluded dark room, all with QR codes linking to information on each of the projects.
The client like all three campaigns, and wanted to go ahead with each of them. These campaigns are now under way.
Website.
I was happy to learn the client wanted to use all of the above work officially for their research centre at Bournemouth University and employed me as their communications officer. It is a blessing to know I will be helping such a community and justice focussed centre reach a wider audience and become positively influential.
Below is a link to the updated website I edited using the platform ‘Drupal’.