The Concept.
I wished to create a podcast and supporting blog aiming to resource musicians with means to market their music themselves successfully, and create authentic digital campaigns that match the artistry displayed in their music. I wanted to encourage a community basis for artists, whilst urging the importance of marketing their craft consistently, and building authentic connection with their fan base through relevant social platforms.
The podcast consists of 2 interviews, one with an established independent artist, and another with a marketing professional, to produce a beneficial comparison of findings through referencing their individual marketing experiences.
Podcast Guests
Niran Vinod
Niran is a Marketing Specialist who has been working in the industry for many years. He’s worked for both Instagram & Facebook now known as Meta, and is a published author under the publisher ‘Merky Books’ with his title ‘How To Build It’. He also more recently Co-founded a company called Deft, and is now working for a company called Crypto.com.
Joel Baker
Joel is an established music artist with many years in the music industry, having created several EPs and albums, and working with artists such as Mahalia and Abra Cadabra. His song ‘Tortoise’ with Frankie Stew & Harvey Gunn now has over 4 million streams, and he is now running a songwriting workshop and patreon called “The Bakery” which supports up and coming artists with their music.
Podcast Mockup - Episode 1
